When Tony Chachere’s set out to bring its legendary Creole flavor to the quick-service world, Benedict Advertising helped turn the vision into a full-fledged brand, Crispy Cajun Fried Chicken.

From the start, our team infused the brand with Louisiana’s unmistakable energy and spice, creating an identity that’s as bold, flavorful, and authentic as the food itself. Through strategy, storytelling, and a whole lot of southern soul, Crispy Cajun has grown from a single concept to more than 60 locations and counting.

Seasoned with authentic Tony’s flavor and crafted with Benedict’s creative touch, Crispy Cajun proves that great branding, like great chicken, starts with the right ingredients.